I translate B2B complexity into compelling clarity.
Whether it’s tech, telecom, or transportation, I craft campaigns that cut through jargon and turn B2B buyers into believers.
Polk Verity
Challenge
A consumer information services firm needed to position itself as the go-to source of insights and data for Fortune 100 companies.
Strategy
Target 100 top C-level executives with a direct mail experience that contrasted surface perception with true consumer understanding.
Solution
We sent 1,000 locked crates, unlocked only by playing The Isle of Enigma web game, which dramatized Polk Verity’s ability to reveal the buyer beneath the mask. Inside: a handcrafted tribal mask and brochure.
Results
100% of recipients engaged—including icons like Bill Gates.
Verity Fish Mailer
Challenge
Create urgency around a new acquisition list product that connects businesses with their most valuable prospects.
Solution
Tongue-in-cheek stuffed fish mailers were sent to marketers with a 30-day promotional offer, touting the fact that Polk Verity has the fresh data they need to land “the big bish” for their businesses.
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Interstate All Battery Centers
Challenge
With 250 locations nationwide, Interstate All Battery Centers needed to establish itself as the power partner for general business and primary verticals like healthcare, electrical, industrial and transport.
Solution
The “Long Live” campaign flipped battery longevity into a business advantage. Long life didn’t just mean lasting batteries—it meant powering hospital equipment that saves lives and tools and systems that keep business moving.
SMART Technologies
Challenge
When people heard SMART, they thought “Smart Boards.” But the company also offered solutions for remote connectivity—and needed to raise awareness as schools shifted to remote and blended learning.
Strategy
Launch a survey and special report campaign to generate leads, capture customer insights, and elevate SMART’s thought leadership among K–12 decision-makers.
Results
More than 500 education leaders participated. The resulting data fueled a high-value report and a stream of content—from posts and infographics to email campaigns—that reinforced SMART’s relevance in the era of blended learning.
Stevens Aviation
Challenge
Stevens Aviation needed to distinguish its avionics maintenance expertise from general aircraft maintenance competitors. The objective was to highlight its specialized skills in a way that would resonate with high-end aircraft owners and operators.
Solution
Since the nose of an aircraft houses its most sophisticated avionics, we turned that technical fact into a bold and unexpected metaphor. The net result positioned the brand as both confident and specialized, with a headline Stevens’ audience couldn’t help but remember.
Icon Assistive Tech Launch
Challenge
Visually impaired individuals faced limited, fragmented technology options—none fully integrated to meet their needs for communication, organization, and independence in daily life and work.
Strategy
Leverage Marc Mulcahy’s unique lived experience as a blind innovator to design a device that eliminates barriers. Position his perspective not as a limitation, but as the distinct advantage that makes the product truly future-ready.
Solution
Atorytelling that builds trust and connection: Icon was created by someone who lives and breathes the needs of the visually impaired.
Interstate Training App
Challenge
Interstate Batteries’ sales playbook was 50+ pages of customer insights and sales packed into a binder. They needed a more engaging, portable way to deliver the content to their team.
Solution
We created a sales training app that turned the entire program into interactive modules that made learning fun, inspired competition and was the ideal solution for employees on the go.