I translate B2B complexity
into compelling clarity.
Whether it’s tech, telecom, or transportation,
I craft campaigns that cut through jargon and turn
B2B buyers into believers.
SMART Technologies
Challenge: When people hear SMART, they think “smart boards,” but the company needed to promote its connectivity services as schools shifted to remote learning.
Strategy: Launch a survey campaign to generate leads, capture insights, and elevate SMART’s thought leadership.
Results: 500+ education leaders participated. The resulting data fueled a high-value report and content stream, reinforcing SMART’s relevance in the era of blended learning.
Polk Verity
Challenge: A consumer information services firm needed to position itself as the go-to for insights and data for Fortune 100 companies.
Strategy: Target 100 top C-level executives with a direct mail experience that contrasted surface perception with true consumer understanding.
Solution: We sent 1,000 locked crates, unlocked only by playing The Isle of Enigma web game, which dramatized Polk Verity’s ability to reveal “the buyer beneath the mask.” Inside: a handcrafted tribal mask and brochure.
Results: 100% of recipients engaged—including icons like Bill Gates.
Verity Fish Mailer
Challenge: Create urgency around a new acquisition list product that connects businesses with their most valuable prospects.
Solution: Tongue-in-cheek stuffed fish mailers were sent to marketers with a 30-day promotional offer, touting the fact that Polk Verity has the fresh data they need to land “the big fish” for their businesses.
Interstate All Battery Centers
Challenge: With 250 locations nationwide, Interstate All Battery Centers needed to establish itself as the power partner for general business and primary verticals.
Solution: The “Long Live” campaign flipped battery longevity into a business advantage. Long life didn’t just mean lasting batteries—it meant powering mission-critical devices and tools.
Icon Assistive Tech Launch
Challenge: Visually impaired individuals faced limited, fragmented technology options—none fully integrated to meet their needs for communication, organization and independence in daily life and work.
Strategy: Leverage Marc Mulcahy’s unique lived experience as a blind innovator to design a device that eliminates barriers.
Solution: Storytelling that builds trust and connection: Icon was created by someone who lives and breathes the needs of the visually impaired.
Interstate All Battery Centers
Challenge: Stevens Aviation needed to distinguish its avionics maintenance expertise from general aircraft maintenance competitors.
Solution: Since the nose of an aircraft houses its most sophisticated avionics, we turned that technical fact into a bold and unexpected metaphor potential customers couldn’t help but remember.
Interstate Training App
Challenge: Interstate Batteries’ sales playbook was 50+ pages of customer insights and sales packed into a binder. They needed a more engaging, portable way to deliver the content to their team.
Solution: We created a sales training app that turned the entire program into interactive modules that made learning fun, inspired competition and was the ideal solution for employees on the go.
Send me your briefs (the work kind, please)
Fill out the form at right or give me a call at 770-887-5504. I’d love to hear from you!