Big ideas. Breakthrough storytelling. Creative that moves people.

Creative director & brand strategy leader. I drive insight-driven creative, elevated storytelling and needle-moving performance.

LET'S CREATE
Image of Kat Downend:  Creative moxie. Strategic savvy. Proven Leadership.

Creative leadership for brands that want smart strategy, bold concepts and work that actually performs.

Creative moxie. Strategic savvy. Leadership that uplifts teams and the work.

“Simply put: there’s no one better at telling a story.”

-James Wall, VP Marketing

“When I wanted to make the leap from Traffic to Creative, Kat eagerly guided me. She sharpened my work and showed me what it means to be endlessly creative.”

— Heather Rosenquist, former CW/CD

I help organizations find clarity, amplify their brand and bring big ideas to life through concepting, brand storytelling and campaign development.

Why brands work with me:

Creative firepower

I transform insights into high concept ideas, messaging frameworks and storytelling that connect and compel.

Proven leadership

National agency experience leading large teams. I guide with empathy and create a culture where collaboration and “what if?” thinking thrives.

Hybrid expertise

Copy, design direction, brand and digital strategy, content ecosystems — I bring a rare, multidisciplinary skillset to leadership and execution

Award-winning work

Recognized by One Club ADC Best in Show, CLIO, Webby, ADDYs, Communication Arts, PRINT, NY Festival and more.

Impact across sectors

From global consumer brands to B2B innovators to national nonprofits, I help organizations achieve their business goals.

Read More

From global brands to meaningful missions: B2C, B2B and nonprofit case studies

Brand Sampling

Let’s create.

Fill out the form at right or give me a call at 770-887-5504. I’d love to hear from you.