Meet your Katalytic converter.

Hello, I’m Kat Downend, a proven creative leader. I convert complexity into clarity and teams into high-performance engines.

READY FOR IMPACT?
Kat Downend: Woman with long brown hair smiling, wearing a cream sweater and blue jeans, seated against a pink background.

Creative director for some of the world’s biggest brands — and its most meaningful missions.

What makes me your Katalytic converter?

I filter the noise into aha-moment insights.

Transform those insights into ideas that move the needle.

Ignite creative exploration, team momentum and efficiency for today’s accelerated marketing demands.

Why am I a ringer?

  • Proven leadership: I’m a collaborative, empathetic leader who’s managed and mentored all disciplines and large departments at top national agencies.

  • 360° strategic and creative vision: branding, copy, design, progressive technologies and beyond. My multidisciplinary skill set gives you the total package.

  • I’ve helped grow global brands and national nonprofits, from consumer icons like Pepsi to the Fortune 100 and mission-based causes.

  • Award-winning work that works: I’ve received the industry’s highest accolades for creativity and results.

  • Extensive omnichannel, digital and shopper marketing expertise.

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Explore the work: B2C, B2B and nonprofit case studies

Nighttime street scene with workers wearing helmets and jackets, orange safety cones, and bright streetlights, overlaid with large white text stating 'Manpower Runs on Batteries'.
Billboard advertisement featuring a glass of cola with ice and a straw, and lips painted in red and blue drinking through the straw. Text reads 'it's the cola.' with a Pepsi logo.
Blue circular badge with smiling cartoon computer and smartphone characters, and text 'There's More in Store at Walmart.com' encircling the icons.
Dark image showing a black and white cat lying on a bed.
A close-up profile of a woman with blonde hair wearing large sunglasses and white straps, showing green earrings and a slogan in green text that reads 'Show off your inner beauty.'
Black and white drawing of the letter 'B' with natural scenery, including trees and sky, integrated into the shape.
A person standing outdoors at night, illuminated by a flashlight, with a starry sky and a tent nearby, promoting freedom and mind expansion.
A decorative black tribal mask with colorful rhinestone embellishments and golden details, placed inside a wooden box with pink paper featuring the Masonic square and compass symbol.

Brand sampling: B2C, B2B, nonprofits and beyond

Sharpie Steelcase Colorox The Home Depot Pepsi Interstate Newell Rrubbermaid Georgia Pacific Coors JAG Mountain Dew Graco ATT Uverse Sharpie Steelcase Colorox The Home Depot Pepsi

Ready. Set. Ignite.

Fill out the form at right or give me a call at 770-887-5504. I’d love to hear from you!