Flattery will get you everywhere. Aspirational messaging effectively positions Stevens Aviation as the maintenance go-to for high-end aircraft owners.
Crate Direct Mailer: Locked crates were sent to top-tier C-level executives like Bill Gates. To unlock them, recipients played an interactive web game that revealed a secret code. Inside: a hand-crafted tribal mask and brochure detailing the core benefit: obtaining rich data reveals your customer, “the buyer beneath the mask”. Was it worth it? 100% participation rate.
We know where your fish are jumping. This stuffed fish mailer was sent to marketers to showcase how segmentation data help you catch the big fish – your best customers.
It’s all in the name. This direct mailer took advantage of an enigmatic name to boost brand awareness.
DRIVING LEAD GENERATION: Employing surveys and infographics enabled SMART Technologies to capture leads and insights as teachers transitioned to remote learning.